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European Commission launches resource efficiency campaign 2011-11-07 - 2 Comentarios

On 17th October, the European Commission had launched an EU campaign designed to encourage consumers to make resource efficiency habit. ‘Generation Awake. Your choices make a world of difference!’ aims to raise awareness about the need to use scare natural resources wisely, and to encourage citizens to think about their impact on the planet when purchasing.

The key message of this campaign is ‘consume differently, and think before you choose’. By making the right choices we can all help preserve natural resources, save money, reduce our impact on the environment and make our future more sustainable.

According to a survey conducted by the European Environmental Agency (EEA), EU member states have put in place a wide range of policies to cut their resource use but only few of them have specific strategies or action plans to achieve this goal. The survey shows that most cases resource efficiency is identified as a priority in various economy-wide strategies while actual measures are specified in sectoral policies. EEA argues that countries should be allowed to choose the right policy mix according to national and local conditions. Survey findings reveal a confusion regarding the meaning of the concept ‘resource efficiency’ and its relation with other concepts, such as ‘sustainable consumption and production’, which, according to EEA, it complicates the efforts of developing policies and setting targets.

Source:

European Commission Press Release

Generation Awake (campaing website & videoclip)


More information from EEA:


The report 'Resource efficiency in Europe' of the European Environment Agency (EEA) provides an overview of resource efficiency policies and instruments in 31 member and cooperating countries of the European Environment Agency network. Available at: http://www.eea.europa.eu/themes/economy/resource-efficiency/

 

Comments
1 María José Zaragozá
Se trata de una muy buena iniciativa. Hasta el momento, hemos estado hablando, en la mayorñia de artículos sobre como la industria está adaptándose a las exigencias de sostenibilidad a través de la innovación, optimización de recursos, o incluso, buenas prácticas. Pues bien, es el momento de concienciar al consumidor, al fin y al cabo, si existe demanda, habrá que cubrirla. Si el consumidor es conciente a la hora de realizar sus compras, esta demanda cambiará, y por tanto, los planteamientos del sector industrial también tendrán que cambiar.
2 Carmen Sorio
El lanzamiento de esta campaña por parte de la Unión Europea es un calro compromiso con nuestro planeta, algo tan sumamente necesario pero lamentablemente a su vez tan ignorado por la sociedad en general. Es necesario por ello crear consciencia sobre los escasos recursos naturales y su uso eficiente en beneficio reducir al máximo el impacto en el planeta. Bajo el lema "consumir de otra manera, y pensar antes de elegir" se pretende transmitir dicho mensaje al consumidor final, a fin que incorpore a los típicos criterios a la hora de realizar la compra (precio, calidad, servicio, etc.) el uso eficiente de los recursos por parte del comercio. Generando consciencia, identidad e incentivando la demanda de este tipo de comercios comprometidos con el uso eficiente de los recursos.

 

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