Gia Machelin, President and CEO of EcoPlum located in New York, (United States) published an article on Green Certification. As the owner of a small media and e-commerce company, she shares her experience concerning eco labeling.  A Green-certified business can be resource intensive at the beginning, therefore, choosing the best certification is fundamental in order to succeed.

The first dilemma a business has to face is choosing between a more generic to a specific industry label. This mainly depends on the type of business. If a retail store sells a range of different eco friendly products, there is a variety of eco labels such as Green Seal, Cradle to Cradle, Green America or EcoLogo that cover a range of products. However, manufacturers that are specialised in a particular industry should get certified by experts in their field.

Source:

• Greenbiz.com